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The PHTA Business Operations Survey is an annual report published by the Pool & Hot Tub Alliance (PHTA) that analyzes key business data for companies in the pool and hot tub industry. This data includes information from builders, service companies, maintenance companies, retailers, and spa retailers.
The report offers benchmarks that participating businesses can use to compare their own performance against industry averages. This can be helpful for businesses to identify areas for improvement and make data-driven decisions.
If you or your company participated in the 2024 Business Operations Survey, your copy of the report is free! Log in to the PHTA Research Portal to view it and other interactive tools now.