Consumer Study - Attitudes & Perceptions of Pool Owners & Non-Owners PDF Only

Consumer Study - Attitudes & Perceptions of Pool Owners & Non-Owners PDF Only

Research

Member: $999.00
Non-Member: $5,000.00Your price

PHTA prides itself on providing resources to our members to implement best practices and drive success. Towards that end, PHTA has partnered with an outside research firm to conduct a study that will help our members better understand the purchasing motivations and perceptions of pool owners and non-owners.

This new research will provide insights, strategies and recommendations to drive pool and spa sales by exploring various research objectives among nearly 4,500 pool owners and non-owners.