How to Attract and Retain Young Talent
Webinars
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Date: October 23
Time: 12 Eastern
Title: How to Attract and Retain Young Talent
Speakers: Michael Moreton, Michelle Cooke
Description: In today's competitive job market, attracting and retaining young talent is crucial for business success. This interactive webinar will equip you with the latest strategies to build a dynamic workplace that appeals to the next generation. Learn how to craft a compelling employer brand, create a positive candidate experience, and foster a culture of growth and development that keeps young talent engaged and thriving.
Learning Objectives (three)
- Understand the priorities and expectations of young talent: Gain insights into what motivates the next generation of workers and how to tailor your recruitment and retention strategies accordingly.
- Build a magnetic employer brand: Discover how to showcase your company culture, values, and opportunities to attract top young talent in a crowded marketplace.
- Develop a winning retention strategy: Learn best practices for creating a work environment that fosters engagement, growth, and long-term career satisfaction for young employees.
Speaker Bios:
Michael started his pool industry career cleaning pools for a local Northern Kentucky pool company in 2009. After graduating from the University of Kentucky in 2011, Michael moved to Philadelphia to start working for his father, Tim Moreton, as an independent manufacturer’s representative at Atlantic Sales Connection, Inc., which covers the Northeast territory of the United States.
Michael then moved to Central Florida in 2018 to be close to his company’s corporate office and to get involved in his father’s Florida based independent manufacturer’s representative firm, Byrd Moreton & Associates.
In 2022, Michael and Tim created Byrd Moreton & Associates-Southwest, expanding their company to the Southwest territory of the United States covering Texas, Oklahoma, Louisiana and Arkansas.
Currently, Michael is the President of Atlantic Sales Connection, Inc and Byrd Moreton & Associates-Southwest as well as Vice Presidents of Byrd Moreton & Associates - Florida.
Michael has served on the PHTA Manufacturers Agents Council since 2016 and served as the Chairman for the council in 2019.
Michelle Cooke began her career in the pool industry over a decade ago, focusing on retail sales and merchandising. With a strong background in visual merchandising and inventory management, Michelle has developed and implemented successful sales strategies that have consistently driven growth and profitability. Her expertise extends to cost per square foot analysis, customer experience, and efficiency improvement, all aimed at achieving the highest standards for both customers and her team.
In her current role as National Retail Sales Manager at Heritage Pool Supply Group, Michelle is dedicated to helping clients grow their businesses by delivering exceptional customer service and innovative retail solutions