How to Attract and Retain Young Talent
Webinars
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Date: October 23
Time: 12 Eastern
Title: How to Attract and Retain Young Talent
Speakers: Michael Moreton, Allen Jerabeck
Description: In today's competitive job market, attracting and retaining young talent is crucial for business success. This interactive webinar will equip you with the latest strategies to build a dynamic workplace that appeals to the next generation. Learn how to craft a compelling employer brand, create a positive candidate experience, and foster a culture of growth and development that keeps young talent engaged and thriving.
Learning Objectives (three)
- Understand the priorities and expectations of young talent: Gain insights into what motivates the next generation of workers and how to tailor your recruitment and retention strategies accordingly.
- Build a magnetic employer brand: Discover how to showcase your company culture, values, and opportunities to attract top young talent in a crowded marketplace.
- Develop a winning retention strategy: Learn best practices for creating a work environment that fosters engagement, growth, and long-term career satisfaction for young employees.
Speaker Bios:
Michael started his pool industry career cleaning pools for a local Northern Kentucky pool company in 2009. After graduating from the University of Kentucky in 2011, Michael moved to Philadelphia to start working for his father, Tim Moreton, as an independent manufacturer’s representative at Atlantic Sales Connection, Inc., which covers the Northeast territory of the United States.
Michael then moved to Central Florida in 2018 to be close to his company’s corporate office and to get involved in his father’s Florida based independent manufacturer’s representative firm, Byrd Moreton & Associates.
In 2022, Michael and Tim created Byrd Moreton & Associates-Southwest, expanding their company to the Southwest territory of the United States covering Texas, Oklahoma, Louisiana and Arkansas.
Currently, Michael is the President of Atlantic Sales Connection, Inc and Byrd Moreton & Associates-Southwest as well as Vice Presidents of Byrd Moreton & Associates - Florida.
Michael has served on the PHTA Manufacturers Agents Council since 2016 and served as the Chairman for the council in 2019.
Allen joined Atlantic Sales Connection, Inc. in 2023 but began his career in Florida in 2012. Allen has been at the forefront of the pool and spa industry over the last 13 years. Spanning his career across Florida, California, and New York states, Allen has spent much of that time championing the increased use of technology in the industry, advocating for energy efficient equipment and increased use of automation, specializing in high end residential work and equipment layout/design.
Allen currently sits as the Chairperson of the PHTA’s WAVE Young Professionals group, which aims to foster career growth and industry involvement for the under 40 segment, and created a successful scholarship program for education and advancement.
Allen was also named 2021’s Young Professional of the Year from the PHTA, and was recognized in PoolPro Magazine’s “30 Under 40” issue that same year.