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Does it ever seem like your customers’ requests are coming from outer space? Are you looking for your crystal ball? Conceptualizing what your client wants and what you can provide can be a challenge. During this session, Kate Wiseman will walk you through her method to "read your client's mind.” With some tips, tricks, questions and observations, Kate will show you how to better understand your client’s needs, minimizing misunderstandings and ultimately resulting in a smoother project. Learning Objectives: • Examine outside influences affecting your customers needs • Define questions to ask to ensure you have the information you need • Discuss methods of how to better understand your customers
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